Whether your chain store is a fast-food, grocery, or gas station, the condition of your parking lot plays a vital role in customer experience. Small hairline cracks and potholes aren’t just unsightly; they can also cause serious damage to cars and create tripping hazards for pedestrians.
Maintaining a proactive pavement maintenance program helps reduce the cost of costly structural repairs. Learn how to get started. Click the Chain Store Pavement Maintenance to learn more.
A business’s first impression with customers starts in the parking lot. In a matter of seconds, potential customers form perceptions about your store that can make or break their decision to visit. That’s why curb appeal matters so much. It’s a simple way to subtly communicate your commitment to quality and professionalism.
Whether your retail business is located in an outlet mall, strip mall, traditional mall or stands alone as a stand-alone building, a well-maintained asphalt and concrete paved parking lot is essential to your brand’s image. Besides maintaining the safety of your customers and employees, having a clean-looking parking lot enhances your business’s curb appeal.
When your retail store’s parking lot has faded asphalt, areas of visible damage and worn pavement markings, it sends a message that the goods you sell are of low quality or perhaps even worse, the service you provide is poor. If this is the impression that is made on your potential customers, they are likely to drive right by and go to a competitor.
You can improve your chain store’s curb appeal with several different maintenance services. Landscape renovations, cleaning, snow removal, and other exterior maintenance are all great ways to give your commercial property an inviting look.
Another important aspect of commercial curb appeal is the surrounding walkways and pathways leading to your store. Having walkways with cracks, bumps and other imperfections detract from your property’s appearance and can also be dangerous for your customers. Repaving and repairing the walkways around your store can help maintain their appearance and keep your visitors and employees safe.
If your retail store’s curb appeal is lacking, consider working with a professional paving company to bring it up to date. With the right paving company, your commercial property will have the wow factor you’re looking for! Contact Empire Paving today to see how we can help your business! We have years of experience providing asphalt paving for commercial properties. Our dedicated crews are committed to making sure your retail property looks its best.
Safety
Whether it’s a fast-food drive-thru or parking lot, your customers expect the pavement at your chain property to be safe and attractive. Cracks and potholes aren’t just unsightly blemishes that reflect poorly on your brand image; they also pose tripping hazards for pedestrians, can damage cars as they drive over them, and may even require costly structural repairs to fix.
That’s why ongoing pavement maintenance is increasingly becoming a top priority for retailers across the nation. Chain Store Age recently spoke with Rose Paving CEO C.B. Kuzlik about this renewed focus on parking lot maintenance and how a proactive approach to maintenance can help extend the life of existing asphalt and concrete and keep maintenance costs low over time. In addition, Michael Christin and Jennifer Murray joined the Company to support its rapidly growing multi-site commercial facilities maintenance services business line. Both bring a proven track record of operations, account management and commercial real estate services to their new roles.
Convenience
Whether a chain store has fast food stores, convenience stores, gas stations or hotels, an attractive and safe parking lot is essential to business operations. A poorly maintained lot makes a poor first impression on customers and may even pose safety hazards.
Regular pavement maintenance is key to extending the life of asphalt and concrete. When left untreated, small hairline cracks will grow into larger and deeper asphalt cracks that are a tripping hazard for pedestrians and could cause damage to vehicles driving over the cracks. Additionally, a neglected lot can cost 30 to 40 times more in structural repairs than if the same sites are regularly maintained with cracksealing and lot marking.
While many retail customers are willing to overlook the occasional distress or “checker board” appearance of distressed pavement, they also want visually clean, well-maintained lots that are free from trash and kept drivable. Many c-stores depend on their parking lots to operate efficiently, especially during peak hours of the day. Any disruption to vehicle access to fuel pumps or other critical utilities can have a direct impact on revenue and profit.
The best way to minimize costs associated with maintenance is to schedule regular preventive services and address immediate needs as they occur. Developing and maintaining a comprehensive pavement inventory for an entire portfolio of properties helps retailers budget for and make better decisions concerning maintenance. Rose Paving assists customers in establishing and implementing a pavement inventory by sending teams to visit and evaluate each property, document the condition of the surface and create a database that can be accessed and shared with other retail locations.
Longevity
A poorly maintained parking lot not only gives customers a poor first impression but can also be dangerous. Small hairline cracks and potholes can expand, creating tripping hazards for pedestrians. They can also damage a vehicle if the driver steps on them.
The best way to avoid these costly repairs is to have a preventive maintenance schedule in place. When minor problems are addressed quickly, they have a much less chance of becoming worse, and therefore can save retailers money in the long run.
Taking care of the pavement on your chain store properties is an essential element of a complete property management program. Our team of experts can help you create and execute a plan to protect your investment. We offer a variety of services including sealcoating, patching, crack repair, striping, and asphalt paving.
Chain Store Maintenance – an MCS Company, is pleased to announce the addition of two industry veterans to support its growing commercial facilities maintenance services business line. Michael Christin and Jennifer Murray have joined the organization to support client-focused, solutions-based services for multisite properties. Both are based in Columbus, Ohio. Mr. Christin brings a strong background in operations and account management and most recently served as a regional services manager with a national landscaping service provider. Ms. Murray has a proven track record in operational leadership, vendor relations and commercial facilities services and will apply her expertise to the Company’s fast-growing portfolio of multisite accounts.
